# CMO of Liquid I.V., Stacey Andrade-Wells

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/cmo-of-liquid-i-v-stacey-andrade-wells
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/cmo-of-liquid-i-v-stacey-andrade-wells.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2026-01-29T09:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/cmo-of-liquid-i-v-stacey-andrade-wells/
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/697908439b5ca1c75ccf4fb3/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/cmo-of-liquid-i-v-stacey-andrade-wells
Duration seconds: 1834

## Resource

Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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