Episode
CMO of HelloFresh, Jorge Samayoa
- Podcast
- Wharton Marketing Matters
- Published
- Jan 15, 2026
- Duration seconds
- 1701
- Processing state
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- https://knowledge.wharton.upenn.edu/podcast/marketing-matters/cmo-of-hellofresh-jorge-samayoa/
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Summary
Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs. Hosted on Acast. See acast.com/privacy for more information.