# CMO of HelloFresh, Jorge Samayoa

Page: https://stenobird.com/podcast/wharton-marketing-matters-4542211/cmo-of-hellofresh-jorge-samayoa
Text version: https://stenobird.com/podcast/wharton-marketing-matters-4542211/cmo-of-hellofresh-jorge-samayoa.md
Podcast: [Wharton Marketing Matters](https://stenobird.com/podcast/wharton-marketing-matters-4542211)
Published: 2026-01-15T09:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/marketing-matters/cmo-of-hellofresh-jorge-samayoa/
Audio file: https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/696695b9d6e0ec6b283392c8/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/cmo-of-hellofresh-jorge-samayoa
Duration seconds: 1701

## Resource

Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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