Episode
Podnews Weekly Review - EarMax Media, Cheerful Earful, and the alternateEnclosure continues to grow
- Podcast
- WGKM
- Published
- Jul 31, 2026
- Duration seconds
- 5376
- Processing state
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Summary
Send James and Sam a message or voicemail We chat with Andy Maxwell from EarMax Media about the new podcast-first ad agency, and Giles Gear from Cheerful Earful about the funniest podcast festival in the world. Also: we challenge the idea that creators are being “ripped off” and dig into what actually drives revenue in podcasting: sales, relevance, and trust. We also pull apart the AMP Accords, Apple’s confusing analytics, and the rising costs and trade-offs of video podcasting. • creator monetisation realities versus entitlement narratives • whether apps “owe” creators for RSS consumption • why listeners pay to remove ads and what that says about relevance • AMP Accords goals and the practical limits of cross-platform data sharing • Apple Podcasts analytics inconsistencies and why they erode trust • the “video threshold” and when video pays for itself • short-form video as a discovery strategy without full show video • RSS.chat as a possible foundation for cross app comments • micro.blog, POSSE syndication, and momentum for alternate enclosure • specialist podcast media buying with Earmax and what brands actually want • concerns about misinformation when fact checks stay on-screen only Support the show Connect With Us: Email: [email protected] Fediverse: @[email protected] and @[email protected] Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net