# Podnews Weekly Review - EarMax Media, Cheerful Earful, and the alternateEnclosure continues to grow

Page: https://stenobird.com/podcast/wgkm-7045677/podnews-weekly-review-earmax-media-cheerful-earful-and-the-alternateenclosure-continues-to-grow
Text version: https://stenobird.com/podcast/wgkm-7045677/podnews-weekly-review-earmax-media-cheerful-earful-and-the-alternateenclosure-continues-to-grow.md
Podcast: [WGKM](https://stenobird.com/podcast/wgkm-7045677)
Published: 2026-07-31T02:00:00+00:00
Episode link: https://go.godcaster.fm/act/e/3/1333070/58324334716/https%253A%252F%252Fop3.dev%252Fe%252Fwww.buzzsprout.com%252F1538779%252Fepisodes%252F19578826-earmax-media-cheerful-earful-and-the-alternateenclosure-continues-to-grow.mp3
Audio file: https://go.godcaster.fm/act/e/3/1333070/58324334716/https%253A%252F%252Fop3.dev%252Fe%252Fwww.buzzsprout.com%252F1538779%252Fepisodes%252F19578826-earmax-media-cheerful-earful-and-the-alternateenclosure-continues-to-grow.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wgkm-7045677/episodes/podnews-weekly-review-earmax-media-cheerful-earful-and-the-alternateenclosure-continues-to-grow
Duration seconds: 5376

## Resource

Send James and Sam a message or voicemail We chat with Andy Maxwell from EarMax Media about the new podcast-first ad agency, and Giles Gear from Cheerful Earful about the funniest podcast festival in the world. Also: we challenge the idea that creators are being “ripped off” and dig into what actually drives revenue in podcasting: sales, relevance, and trust. We also pull apart the AMP Accords, Apple’s confusing analytics, and the rising costs and trade-offs of video podcasting. • creator monetisation realities versus entitlement narratives • whether apps “owe” creators for RSS consumption • why listeners pay to remove ads and what that says about relevance • AMP Accords goals and the practical limits of cross-platform data sharing • Apple Podcasts analytics inconsistencies and why they erode trust • the “video threshold” and when video pays for itself • short-form video as a discovery strategy without full show video • RSS.chat as a possible foundation for cross app comments • micro.blog, POSSE syndication, and momentum for alternate enclosure • specialist podcast media buying with Earmax and what brands actually want • concerns about misinformation when fact checks stay on-screen only Support the show Connect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

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