Episode
1512: They let $3 stand in the way of earning my business! And we can ALL learn from this!
- Published
- Jul 13, 2026
- Duration seconds
- 737
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Summary
Ever lost a customer over something that seemed insignificant? In this Solo Sunday episode, Brian shares a recent, frustrating customer experience at a local UPS Store that holds a powerful lesson for every entrepreneur. It’s a story about a single piece of paper, a $3 charge, and a moment that cost a business a loyal, high-value customer for life. Brian breaks down the psychology behind the interaction and reveals the one simple thing the employee could have done to turn a negative experienc...