Episode
Start here to rebuild your career from scratch tomorrow
- Published
- Jun 27, 2026
- Duration seconds
- 91
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Summary
Most SEOs never apply their expertise to their own brand. Paul Andre de Vera, founder of Answer Engine Optimization, shares the career-rebuilding strategy he'd execute if starting from zero today. The conversation covers self-application of SEO skill sets as a competitive differentiator, ranking for your own name to validate expertise, and recognizing entrepreneurial opportunities in search software before the market matures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .