# Start here to rebuild your career from scratch tomorrow

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/start-here-to-rebuild-your-career-from-scratch-tomorrow
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/start-here-to-rebuild-your-career-from-scratch-tomorrow.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-06-27T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/d4443589-0f83-4a84-b504-9f79a2030f42.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/d4443589-0f83-4a84-b504-9f79a2030f42.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 91

## Resource

Most SEOs never apply their expertise to their own brand. Paul Andre de Vera, founder of Answer Engine Optimization, shares the career-rebuilding strategy he'd execute if starting from zero today. The conversation covers self-application of SEO skill sets as a competitive differentiator, ranking for your own name to validate expertise, and recognizing entrepreneurial opportunities in search software before the market matures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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