Episode
One thing SEO professionals should stop worrying about right now
- Published
- Jun 24, 2026
- Duration seconds
- 88
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Summary
Organic traffic is collapsing as AI answers replace clicks. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader behind growth at Workday, Stripe, and Anaplan, explains why traffic should no longer anchor your reporting and what to track instead. The conversation covers building a metrics stack around indexation, crawlability, and impressions rather than subjective ranking visibility; executing content refreshes that restructure pages with declarative subheadings and quick-fact blocks to win in both LLMs and traditional SERPs; and applying T-shaped, search-everywhere skills across social, video, and Reddit to match how AI surfaces sources. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .