# One thing SEO professionals should stop worrying about right now

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-thing-seo-professionals-should-stop-worrying-about-right-now
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-thing-seo-professionals-should-stop-worrying-about-right-now.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-06-24T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/2532a1b1-ff31-4e93-864d-bd17fc7a2802.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/2532a1b1-ff31-4e93-864d-bd17fc7a2802.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 88

## Resource

Organic traffic is collapsing as AI answers replace clicks. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader behind growth at Workday, Stripe, and Anaplan, explains why traffic should no longer anchor your reporting and what to track instead. The conversation covers building a metrics stack around indexation, crawlability, and impressions rather than subjective ranking visibility; executing content refreshes that restructure pages with declarative subheadings and quick-fact blocks to win in both LLMs and traditional SERPs; and applying T-shaped, search-everywhere skills across social, video, and Reddit to match how AI surfaces sources. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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