Episode
Selling Violence: Marketing Combat Sports
- Published
- Apr 11, 2026
- Duration seconds
- 1661
- Processing state
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- https://apostrophepodcasts.ca/undertheinfluence
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Summary
This week, we look at the marketing of violent sports. Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s. We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles. And we look at the phenomenon that is the UFC – and how mixed martial arts promotion can be carbon-dated all the way back to Rickard in the ‘20s. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.