# Selling Violence: Marketing Combat Sports

Page: https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/selling-violence-marketing-combat-sports
Text version: https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/selling-violence-marketing-combat-sports.md
Podcast: [Under the Influence with Terry O'Reilly](https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603)
Published: 2026-04-11T15:56:00+00:00
Episode link: https://apostrophepodcasts.ca/undertheinfluence
Audio file: https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/69cd35dd1ada36b7ad12785e/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/selling-violence-marketing-combat-sports
Duration seconds: 1661

## Resource

This week, we look at the marketing of violent sports. Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s. We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles. And we look at the phenomenon that is the UFC – and how mixed martial arts promotion can be carbon-dated all the way back to Rickard in the ‘20s. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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