Episode
Newsjacking
- Published
- Jan 10, 2026
- Duration seconds
- 1638
- Processing state
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- https://apostrophepodcasts.ca/undertheinfluence
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Summary
Lately companies have been hijacking breaking news stories to create ads. When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad. When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up. It’s called Newsjacking - and it’s becoming a powerful marketing tactic. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.