# Newsjacking Page: https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/newsjacking Text version: https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/newsjacking.md Podcast: [Under the Influence with Terry O'Reilly](https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603) Published: 2026-01-10T16:56:00+00:00 Episode link: https://apostrophepodcasts.ca/undertheinfluence Audio file: https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/695ec4da24334d0234569568/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/newsjacking Duration seconds: 1638 ## Resource Lately companies have been hijacking breaking news stories to create ads. When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad. When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up. It’s called Newsjacking - and it’s becoming a powerful marketing tactic. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/newsjacking/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/newsjacking.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.