Episode
How innovation succeeds
- Podcast
- Uncensored Renegades
- Published
- Feb 27, 2026
- Duration seconds
- 1587
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/b242bd0c
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Summary
How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer. Timestamps 00:00 - Start 01:04 - Why innovation is Jon’s favourite marketing topic 01:35 - Creating the cultural conditions necessary for innovation 04:25 - The measuring stick for innovation 06:23 - Why innovation fails 08:19 - The innovation of e.l.f.’s Power Grip Primer 15:09 - How constraint breeds innovation 20:07 - Innovation when you’re close to your customer