Episode
Trust & Influence in B2B Trailer
- Podcast
- Trust & Influence in B2B
- Published
- Jan 30, 2026
- Duration seconds
- 61
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/trust-influence-in-b2b-7231194/episodes/trust-influence-in-b2b-trailer/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/trust-influence-in-b2b-7231194/trust-influence-in-b2b-trailer.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
B2B marketing faces a growing trust and attention crisis as buyers are overwhelmed by content and AI-driven noise. Hosted by Joel Harrison, a long-time B2B advocate and founder of B2B Marketing Magazine , the podcast focuses on how trust and influence are truly built in modern B2B. Through conversations with CMOs, founders, analysts, and practitioners, it delivers practical, real-world insights on earning buyer trust, the evolving role of thought leadership and influencers, and how brands can be chosen—not just noticed—to drive growth.