# Trust & Influence in B2B Trailer

Page: https://stenobird.com/podcast/trust-influence-in-b2b-7231194/trust-influence-in-b2b-trailer
Text version: https://stenobird.com/podcast/trust-influence-in-b2b-7231194/trust-influence-in-b2b-trailer.md
Podcast: [Trust & Influence in B2B](https://stenobird.com/podcast/trust-influence-in-b2b-7231194)
Published: 2026-01-30T11:00:00+00:00
Episode link: https://joelharrison1.wpenginepowered.com/trust-influence-in-b2b-trailer
Audio file: https://episodes.captivate.fm/episode/828a2416-c99d-4527-9921-7a54479e4310.mp3
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JSON: https://stenobird.com/v1/public/podcasts/trust-influence-in-b2b-7231194/episodes/trust-influence-in-b2b-trailer
Duration seconds: 61

## Resource

B2B marketing faces a growing trust and attention crisis as buyers are overwhelmed by content and AI-driven noise. Hosted by Joel Harrison, a long-time B2B advocate and founder of B2B Marketing Magazine , the podcast focuses on how trust and influence are truly built in modern B2B. Through conversations with CMOs, founders, analysts, and practitioners, it delivers practical, real-world insights on earning buyer trust, the evolving role of thought leadership and influencers, and how brands can be chosen—not just noticed—to drive growth.

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## Transcript

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