Episode

Kobel & Co.’s radical take on the client questionnaire

Podcast: Trade Tales
Published: Apr 8, 2026
Duration seconds: 4648
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Summary

Elizabeth Bennett and Mallory Robins of Kansas City, Missouri–based firm Kobel & Co. share why they no longer use a client questionnaire, how they maintain a single brand voice at every touchpoint, and why a willingness to go all-in is their new criteria for incoming projects.