# Kobel & Co.’s radical take on the client questionnaire

Page: https://stenobird.com/podcast/trade-tales-1577023/kobel-co-s-radical-take-on-the-client-questionnaire
Text version: https://stenobird.com/podcast/trade-tales-1577023/kobel-co-s-radical-take-on-the-client-questionnaire.md
Podcast: [Trade Tales](https://stenobird.com/podcast/trade-tales-1577023)
Published: 2026-04-08T09:00:00+00:00
Episode link: https://trade-tales.simplecast.com/episodes/kobel-cos-radical-take-on-the-client-questionnaire-HBr1lWr_
Audio file: https://cdn.simplecast.com/media/audio/transcoded/3ed13173-d92f-44f6-b8ce-d831e9672af7/98d8dc0c-9fb6-4f2f-a691-dff6ca213967/episodes/audio/group/69f6973f-9faf-41fb-8436-c05ca5aa414f/group-item/aed022ee-114f-4411-8fc6-c632fcb8e819/128_default_tc.mp3?aid=rss_feed&feed=Wg1I8K_u
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JSON: https://stenobird.com/v1/public/podcasts/trade-tales-1577023/episodes/kobel-co-s-radical-take-on-the-client-questionnaire
Duration seconds: 4648

## Resource

Elizabeth Bennett and Mallory Robins of Kansas City, Missouri–based firm Kobel & Co. share why they no longer use a client questionnaire, how they maintain a single brand voice at every touchpoint, and why a willingness to go all-in is their new criteria for incoming projects.

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## Transcript

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