Episode

Why do parents turn their kids into influencers?

Podcast
This Is Uncomfortable
Published
Apr 9, 2026
Duration seconds
1626
Processing state
not_requested
Canonical source
https://www.marketplace.org/episode/2026/04/09/why-do-parents-turn-their-kids-into-influencers
Audio
https://pdrl.fm/4da04f/pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/this-is-uncomfortable/2026/04/09/tiu_20260409_TIU_Fortesa_Latifi_128.mp3?awCollectionId=mkp-THisUnComfy&awEpisodeId=01KMDX9Q1G3RQ7G0JX797Z1A8J
JSON
/v1/public/podcasts/this-is-uncomfortable-862511/episodes/why-do-parents-turn-their-kids-into-influencers
Markdown
/podcast/this-is-uncomfortable-862511/why-do-parents-turn-their-kids-into-influencers.md

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Summary

Would you share your children’s most intimate moments on social media if it meant you could make millions? Family influencers are building businesses around their kids, sharing everything from toddler meltdowns to puberty talks. For some families, that income is a lifeline. But it also raises difficult questions about privacy, money and parenthood. Reema talks with journalist Fortesa Latifi about her new book, “ Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online. ” Plus, we want to hear from you: as child care costs keep rising, have you or your partner considered becoming a stay-at-home parent? If so, what kind of financial factors are going into that decision? Let us know by calling 347-RING-TIU or emailing [email protected] Follow us on Instagram and Tiktok !