# Why do parents turn their kids into influencers?

Page: https://stenobird.com/podcast/this-is-uncomfortable-862511/why-do-parents-turn-their-kids-into-influencers
Text version: https://stenobird.com/podcast/this-is-uncomfortable-862511/why-do-parents-turn-their-kids-into-influencers.md
Podcast: [This Is Uncomfortable](https://stenobird.com/podcast/this-is-uncomfortable-862511)
Published: 2026-04-09T10:00:00+00:00
Episode link: https://www.marketplace.org/episode/2026/04/09/why-do-parents-turn-their-kids-into-influencers
Audio file: https://pdrl.fm/4da04f/pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/this-is-uncomfortable/2026/04/09/tiu_20260409_TIU_Fortesa_Latifi_128.mp3?awCollectionId=mkp-THisUnComfy&awEpisodeId=01KMDX9Q1G3RQ7G0JX797Z1A8J
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JSON: https://stenobird.com/v1/public/podcasts/this-is-uncomfortable-862511/episodes/why-do-parents-turn-their-kids-into-influencers
Duration seconds: 1626

## Resource

Would you share your children’s most intimate moments on social media if it meant you could make millions? Family influencers are building businesses around their kids, sharing everything from toddler meltdowns to puberty talks. For some families, that income is a lifeline. But it also raises difficult questions about privacy, money and parenthood. Reema talks with journalist Fortesa Latifi about her new book, “ Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online. ” Plus, we want to hear from you: as child care costs keep rising, have you or your partner considered becoming a stay-at-home parent? If so, what kind of financial factors are going into that decision? Let us know by calling 347-RING-TIU or emailing uncomfortable@marketplace.org Follow us on Instagram and Tiktok !

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