Episode
365 - The Low-Ticket Lead-In
- Podcast
- This Can't Be That Hard
- Published
- Apr 21, 2026
- Duration seconds
- 2234
- Processing state
not_requested
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Summary
What if the most profitable thing in your business isn't your highest-priced offer? That's the question behind this episode - and the answer might surprise you. I brought in two photographers, Jenn Chen and Allison Maxwell, who have each built something I find genuinely fascinating: a lower-priced, accessible offer that sits at the front of their business and funnels clients into their higher-ticket work. Not as a loss leader or freebie, but as an actual profit center that also happens to gro...