# 365 - The Low-Ticket Lead-In

Page: https://stenobird.com/podcast/this-can-t-be-that-hard-357105/365-the-low-ticket-lead-in
Text version: https://stenobird.com/podcast/this-can-t-be-that-hard-357105/365-the-low-ticket-lead-in.md
Podcast: [This Can't Be That Hard](https://stenobird.com/podcast/this-can-t-be-that-hard-357105)
Published: 2026-04-21T06:00:00+00:00
Episode link: https://www.buzzsprout.com/1789021/episodes/19049691-365-the-low-ticket-lead-in.mp3
Audio file: https://www.buzzsprout.com/1789021/episodes/19049691-365-the-low-ticket-lead-in.mp3
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JSON: https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/365-the-low-ticket-lead-in
Duration seconds: 2234

## Resource

What if the most profitable thing in your business isn't your highest-priced offer? That's the question behind this episode - and the answer might surprise you. I brought in two photographers, Jenn Chen and Allison Maxwell, who have each built something I find genuinely fascinating: a lower-priced, accessible offer that sits at the front of their business and funnels clients into their higher-ticket work. Not as a loss leader or freebie, but as an actual profit center that also happens to gro...

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## Transcript

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