Episode

The 'two-audience problem': brand building in the age of AI

Podcast: The WARC Podcast
Published: Mar 5, 2026
Duration seconds: 2851
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Summary

Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketers today: If brands are shortcuts for humans, what happens when machines start using them too?