# The 'two-audience problem': brand building in the age of AI

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/the-two-audience-problem-brand-building-in-the-age-of-ai
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/the-two-audience-problem-brand-building-in-the-age-of-ai.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-03-05T08:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/1aa22787-6df7-41e5-9371-f57575a2c649/group-item/9b6a0c32-4013-42ff-b46d-c26345dcd243/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-two-audience-problem-brand-building-in-the-age-of-ai
Duration seconds: 2851

## Resource

Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketers today: If brands are shortcuts for humans, what happens when machines start using them too?

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## Transcript

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