Episode

The Multiplier Effect: what we know so far

Podcast: The WARC Podcast
Published: May 14, 2026
Duration seconds: 1742
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Summary

WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Kerwin spoke to David Tiltman and the ANA's Stephanie Fierman about new survey data and what we've learned so far.