{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"The Multiplier Effect: what we know so far","slug":"the-multiplier-effect-what-we-know-so-far","published_at":"2026-05-14T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/the-multiplier-effect-what-we-know-so-far","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://podcasters.spotify.com/pod/show/warc","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/f108c2b3-7c27-434b-8da1-63c0c699e643/group-item/a59eccfc-5f23-4f61-8d60-9414484ad01e/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Kerwin spoke to David Tiltman and the ANA's Stephanie Fierman about new survey data and what we've learned so far.","meta_description":"WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advert…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1742,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-multiplier-effect-what-we-know-so-far/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/the-multiplier-effect-what-we-know-so-far.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}