Episode

Systems thinking: what it is and what it's not

Podcast: The WARC Podcast
Published: Apr 9, 2026
Duration seconds: 2476
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Summary

Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity.