# Systems thinking: what it is and what it's not

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/systems-thinking-what-it-is-and-what-it-s-not
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/systems-thinking-what-it-is-and-what-it-s-not.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-04-09T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/daced121-f6b0-41c5-8fce-4cd75f9f78d2/group-item/d4300c45-7731-4e42-b9fd-51914b28fa25/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/systems-thinking-what-it-is-and-what-it-s-not
Duration seconds: 2476

## Resource

Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity.

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## Transcript

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