Episode

Marketing frameworks for a digital-first world

Podcast: The WARC Podcast
Published: May 5, 2026
Duration seconds: 2911
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Summary

Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of search, digital availability, and the gravity of e-commerce. Hosted by WARC's David Tiltman.