# Marketing frameworks for a digital-first world

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/marketing-frameworks-for-a-digital-first-world
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/marketing-frameworks-for-a-digital-first-world.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-05-05T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/269a8a66-339e-4449-8cbc-239d0fd3267a/group-item/70847252-84b2-48ee-9f80-fe94808b610f/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/marketing-frameworks-for-a-digital-first-world
Duration seconds: 2911

## Resource

Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of search, digital availability, and the gravity of e-commerce. Hosted by WARC's David Tiltman.

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## Transcript

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