Episode

Live in Cannes: Building brands in the efficiency era

Podcast: The WARC Podcast
Published: Jun 25, 2026
Duration seconds: 3075
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Canonical source: https://www.warc.com/en/warc-podcasts
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Summary

It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Kantar offers a new framework to avoid greenwashing. Hosted by WARC's Alex Brownsell. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights at circana.com/warc