# Live in Cannes: Building brands in the efficiency era

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-building-brands-in-the-efficiency-era
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-building-brands-in-the-efficiency-era.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-06-25T15:01:43+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/e48c8ae0-4a10-4aa2-ae38-a55ba295a410/group-item/23a13033-9929-4636-b634-51089ff6ceb9/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/live-in-cannes-building-brands-in-the-efficiency-era
Duration seconds: 3075

## Resource

It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Kantar offers a new framework to avoid greenwashing. Hosted by WARC's Alex Brownsell. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights at circana.com/warc

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/live-in-cannes-building-brands-in-the-efficiency-era/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-building-brands-in-the-efficiency-era.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.