Episode

Implications of the Gulf energy crisis

Podcast: The WARC Podcast
Published: Apr 7, 2026
Duration seconds: 1286
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Summary

WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsell make sense of the data, and what the current volatility will mean for advertisers in 2026.