# Implications of the Gulf energy crisis

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/implications-of-the-gulf-energy-crisis
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/implications-of-the-gulf-energy-crisis.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-04-07T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/a602112f-7860-4c93-8841-47cc7cd62164/group-item/13679514-e06d-4dda-88ca-7cf9ce5e6c0d/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/implications-of-the-gulf-energy-crisis
Duration seconds: 1286

## Resource

WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsell make sense of the data, and what the current volatility will mean for advertisers in 2026.

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## Transcript

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