Episode

How marketing measurement is evolving in 2026

Podcast: The WARC Podcast
Published: May 12, 2026
Duration seconds: 2020
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Summary

Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.