# How marketing measurement is evolving in 2026

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/how-marketing-measurement-is-evolving-in-2026
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/how-marketing-measurement-is-evolving-in-2026.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-05-12T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/c41797c8-d347-4071-8685-a2b51ce0a7d4/group-item/2466bc6c-1b01-4ff0-a26f-499f98f77ff4/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/how-marketing-measurement-is-evolving-in-2026
Duration seconds: 2020

## Resource

Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/how-marketing-measurement-is-evolving-in-2026/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-warc-podcast-4473908/how-marketing-measurement-is-evolving-in-2026.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.