Episode

Here comes System 3: a theory of artificial cognition

Podcast: The WARC Podcast
Published: Apr 2, 2026
Duration seconds: 2719
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Summary

System 3 thinking recognises that AI now functions as an external cognitive partner in human decision-making, not just a tool. Thinkerbell's Adam Ferrier and Matt Plant join WARC's Lena Roland to discuss its impact on the customer journey, brand fame, and the cognitive surrender trap.