Episode

Effective marketing is built on soft skills

Podcast: The WARC Podcast
Published: Apr 23, 2026
Duration seconds: 1942
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Summary

Ideas on their own don’t deliver marketing effectiveness. What if the real driver is something less visible? BMF Australia's Anna Bollinger and Christina Aventi join WARC's Rica Facundo to discuss the outsized influence of soft skills including trust, psychological safety and simplicity.