# Effective marketing is built on soft skills

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/effective-marketing-is-built-on-soft-skills
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/effective-marketing-is-built-on-soft-skills.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-04-23T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/56c3befa-c6eb-453b-a4c5-3fa3764d3f1e/group-item/b5a249e0-69cc-4e2c-9342-e9db0748f6b0/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/effective-marketing-is-built-on-soft-skills
Duration seconds: 1942

## Resource

Ideas on their own don’t deliver marketing effectiveness. What if the real driver is something less visible? BMF Australia's Anna Bollinger and Christina Aventi join WARC's Rica Facundo to discuss the outsized influence of soft skills including trust, psychological safety and simplicity.

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## Transcript

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