Episode

Economic volatility stress-tests the global advertising market

Podcast
The WARC Podcast
Published
Jun 18, 2026
Duration seconds
1553
Processing state
not_requested
Canonical source
https://www.warc.com/en/warc-podcasts
Audio
https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/9538f496-d473-41b2-9be8-2fbc4c019fd4/group-item/ee717fd1-7bc0-4835-a23d-b17013313466/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
JSON
/v1/public/podcasts/the-warc-podcast-4473908/episodes/economic-volatility-stress-tests-the-global-advertising-market
Markdown
/podcast/the-warc-podcast-4473908/economic-volatility-stress-tests-the-global-advertising-market.md

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Summary

The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WARC's Anna Hamill to make sense of complicated dynamics for advertisers in 2026. This episode of The WARC Podcast is sponsored by Criteo. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe