# Economic volatility stress-tests the global advertising market

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/economic-volatility-stress-tests-the-global-advertising-market
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/economic-volatility-stress-tests-the-global-advertising-market.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-06-18T07:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/9538f496-d473-41b2-9be8-2fbc4c019fd4/group-item/ee717fd1-7bc0-4835-a23d-b17013313466/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/economic-volatility-stress-tests-the-global-advertising-market
Duration seconds: 1553

## Resource

The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WARC's Anna Hamill to make sense of complicated dynamics for advertisers in 2026. This episode of The WARC Podcast is sponsored by Criteo. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

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## Transcript

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