Episode
Changing the playbook: Sports marketing's next era
- Podcast
- The WARC Podcast
- Published
- Jun 4, 2026
- Duration seconds
- 2317
- Processing state
not_requested- Canonical source
- https://www.warc.com/en/warc-podcasts
Actions
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Summary
With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Bailey join WARC's Anna Hamill to discuss the emerging trends in sports marketing. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe