# Changing the playbook: Sports marketing's next era

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/changing-the-playbook-sports-marketing-s-next-era
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/changing-the-playbook-sports-marketing-s-next-era.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-06-04T07:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/8205fbcc-5eca-43eb-b2c6-08fbdd180a78/group-item/202c8fef-9d65-4ebb-8dec-ff931355ecae/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/changing-the-playbook-sports-marketing-s-next-era
Duration seconds: 2317

## Resource

With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Bailey join WARC's Anna Hamill to discuss the emerging trends in sports marketing. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/changing-the-playbook-sports-marketing-s-next-era/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-warc-podcast-4473908/changing-the-playbook-sports-marketing-s-next-era.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.