Episode
You Have the Domain, But Do You Own the Brand?
- Podcast
- The Vignette Effect
- Published
- May 7, 2026
- Duration seconds
- 1521
- Processing state
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Summary
You built the LLC, bought the domain, and even snagged all the social handles. But none of that gives you trademark protection, and the gap between what you assume and what's actually true could cost you everything you've built. In this episode of The Vignette Effect, Raquel shares two personal stories of copyright infringement, one from her high school darkroom and one from her New York photography days, and breaks down why intellectual property protection isn't just a legal formality but a brand asset. You'll hear why trademark matters most when you're scaling, what the Bikram yoga empire teaches us about brand equity and licensing, and why the question isn't just "do I need this?" but "what happens to everything I've built if I don't have it?" This is Part 1 of a two-part series. Next episode: a conversation with an IP attorney who brings the legal expertise Raquel leaves to the pros. Topics covered: copyright infringement, trademark protection, brand assets, intellectual property for small business, brand name protection, licensing your methodology