{"podcast":{"title":"The Vignette Effect","slug":"the-vignette-effect-7229118","podcast_index_feed_id":7229118,"rss_url":"https://feeds.simplecast.com/7H9jcliI","website_url":"https://the-vignette-effect.simplecast.com","image_url":"https://image.simplecastcdn.com/images/1ac32b75-cbcf-481a-af7a-53bce329c91b/ef69fac6-700e-4075-a86c-00590eb2ea09/3000x3000/the-20vignette-20effect-20podcast-20cover.jpg?aid=rss_feed","author":"Raquel Furman, Vignette Brand Studio","episode_count":77,"summary":"The Vignette Effect™ is hosted by Raquel Furman, brand strategist, marketing expert, and founder of Vignette Brand Studio. With 25 years of experience in branding and marketing, including a background as a brand photographer, Raquel brings a trained visual eye to brand building, helping clients see their brands in a completely different way. In photography and writing, a vignette directs your attention to what's worth seeing, the details that make the story. That's the whole idea behind this show. Most brand problems aren't complicated. They're just things you've never been shown to look for, or never had the clarity to name. The messaging that isn't landing, the audience that isn't connecting, the brand that looks fine but doesn't feel like you, those are symptoms. This show goes after the root. Expect candid conversations, real brand strategy, and the kind of ah-ha moments that make your next move obvious. Because the most engaging, expressive brands aren't built on trends or templates. They're built on the stories and perspectives that were always there, just waiting to be brought into focus.","last_synced_at":"2026-07-25T20:17:17.688557+00:00","page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118"},"episode":{"title":"You Have the Domain, But Do You Own the Brand?","slug":"you-have-the-domain-but-do-you-own-the-brand","published_at":"2026-05-07T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118/you-have-the-domain-but-do-you-own-the-brand","show_page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118","url":"https://the-vignette-effect.simplecast.com/episodes/you-have-the-domain-but-do-you-own-the-brand-OIVpPOSY","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/e9ba1900-e6a5-4c37-9e05-af48548c3e3d/5bf5335c-631d-45fb-a655-f70fb46489db/episodes/audio/group/c78d56dc-18da-47a3-90e3-30a1adfa6eb3/group-item/11e5870b-a3cb-4267-8850-a4e0ae680f79/128_default_tc.mp3?aid=rss_feed&feed=7H9jcliI","summary":"You built the LLC, bought the domain, and even snagged all the social handles. But none of that gives you trademark protection, and the gap between what you assume and what's actually true could cost you everything you've built. In this episode of The Vignette Effect, Raquel shares two personal stories of copyright infringement, one from her high school darkroom and one from her New York photography days, and breaks down why intellectual property protection isn't just a legal formality but a brand asset. You'll hear why trademark matters most when you're scaling, what the Bikram yoga empire teaches us about brand equity and licensing, and why the question isn't just \"do I need this?\" but \"what happens to everything I've built if I don't have it?\" This is Part 1 of a two-part series. Next episode: a conversation with an IP attorney who brings the legal expertise Raquel leaves to the pros. Topics covered: copyright infringement, trademark protection, brand assets, intellectual property for small business, brand name protection, licensing your methodology","meta_description":"You built the LLC, bought the domain, and even snagged all the social handles. But none of that gives you trademark protection, and the gap between what y…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1521,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-vignette-effect-7229118/episodes/you-have-the-domain-but-do-you-own-the-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-vignette-effect-7229118/you-have-the-domain-but-do-you-own-the-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}