Episode
Christopher Foster, VP, New Business Development, Modern Postcard
- Podcast
- The Think Factory Podcast
- Published
- Nov 11, 2025
- Duration seconds
- 2028
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/thethinkfactory/2297793
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Summary
What if your next great marketing breakthrough arrived in the mailbox? Modern Postcard’s Chris Foster sits down with host Chris Santomassimo to discuss how automation, analytics, and good old-fashioned print are combining to create smarter, more human marketing. Together, they trace how direct mail has gone from static postcard to dynamic, data-powered touchpoint. Foster shares real-world examples—from home service pros reaching entire neighborhoods overnight to national brands using automated triggers for anniversaries and new homeowners—all while keeping campaigns privacy-compliant and measurable. Undoubtedly, Modern has become more than a printer—it’s a data company that happens to print. The result is a powerful case for why physical mail still drives modern marketing success. Disclaimer