# Christopher Foster, VP, New Business Development, Modern Postcard

Page: https://stenobird.com/podcast/the-think-factory-podcast-6380151/christopher-foster-vp-new-business-development-modern-postcard
Text version: https://stenobird.com/podcast/the-think-factory-podcast-6380151/christopher-foster-vp-new-business-development-modern-postcard.md
Podcast: [The Think Factory Podcast](https://stenobird.com/podcast/the-think-factory-podcast-6380151)
Published: 2025-11-11T12:01:18+00:00
Episode link: https://rss.com/podcasts/thethinkfactory/2297793
Audio file: https://content.rss.com/episodes/209805/2297793/thethinkfactory/2025_10_29_21_21_42_e06305f9-69fa-4c1a-a6a6-c89f3e2fe6f0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-think-factory-podcast-6380151/episodes/christopher-foster-vp-new-business-development-modern-postcard
Duration seconds: 2028

## Resource

What if your next great marketing breakthrough arrived in the mailbox? Modern Postcard’s Chris Foster sits down with host Chris Santomassimo to discuss how automation, analytics, and good old-fashioned print are combining to create smarter, more human marketing. Together, they trace how direct mail has gone from static postcard to dynamic, data-powered touchpoint. Foster shares real-world examples—from home service pros reaching entire neighborhoods overnight to national brands using automated triggers for anniversaries and new homeowners—all while keeping campaigns privacy-compliant and measurable. Undoubtedly, Modern has become more than a printer—it’s a data company that happens to print. The result is a powerful case for why physical mail still drives modern marketing success. Disclaimer

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## Transcript

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