Episode
Scaling STRs Together: The Airbnb Sisters’ Secrets to Success with Jen Stone and Lauren Schmidt
- Podcast
- The STR Sisterhood
- Published
- Apr 14, 2026
- Duration seconds
- 2640
- Processing state
not_requested- Canonical source
- https://staceystjohn.com/
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Summary
What happens when two sisters team up to build a powerhouse short-term rental brand in two of the most competitive markets in the country? Most people think working with family is a recipe for disaster; Jen and Lauren prove it’s actually a competitive advantage. In this episode, I sit down with Jen Stone and Lauren Schmidt, better known as The Airbnb Sisters . We’re unpacking how they’ve grown a thriving portfolio across Nashville and 30A while keeping their standards sky-high and their sisterly bond intact. We talk about: How a single CMA Fest booking turned into a professional management career for Nashville’s biggest developers The strategy behind their iconic pink-themed homes and how they attract high-value group stays like weddings and bachelorette parties How Jen transitioned from personal assistant to the engine of the business, managing guest flow and flawless check-ins The story of finding (and fiercely protecting) a standout cleaning crew to maintain five-star standards from hundreds of miles away A candid look at hosting large groups, and how their branding and screening process attract guests who actually respect the property But this isn't just a story about pretty houses. It’s about the evolution of a brand. Jen and Lauren pull back the curtain on the delicate conversations they have with owners about decor budgets and why they now insist on being involved before a home is even furnished. You’ll hear how they still run a high-volume business with a personal touch, and my honest take on where they can finally let technology take some of the weight off their shoulders. If you’ve ever wondered how to turn a "side hustle" into a recognizable brand or how to successfully partner with family, this conversation is your front-row seat. Get ready to learn what it…