Episode

138 Clive Mayhew (GOLF.AI CEO) on AI, Entrepreneurship, and the Future of Golf

Podcast
The Sports Business Leaders Podcast
Published
Jul 22, 2026
Duration seconds
1677
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not_requested
Canonical source
https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/138-Clive-Mayhew-GOLF-AI-CEO-on-AI--Entrepreneurship--and-the-Future-of-Golf-e3mdnsa
Audio
https://anchor.fm/s/e9c4d3c8/podcast/play/123182410/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-22%2F9b75d3cb-7a1e-71bb-5864-7f958807dad6.mp3
JSON
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Markdown
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Summary

Clive Mayhew is the Co-Founder and CEO of GOLF.AI. On this episode we cover how his company is building the world's leading AI platform for golf. With more than 150,000 golfers and thousands of golf courses on the platform, GOLF.AI is using artificial intelligence to improve everything from on-course decision-making and rules interpretation to tee time bookings, customer service, and course operations. Clive shares lessons from a career spanning more than 25 years in technology, including his early days at Netscape, building and exiting multiple startups, and why he believes AI will fundamentally reshape every sport over the next decade. The conversation also explores GOLF.AI's AI Concierge, how golf courses are saving thousands of dollars each month through automation, the importance of building partnerships, and why founders should embrace personal branding as a competitive advantage